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GET CLOSER THAN EVER TO YOUR CUSTOMERS. SO CLOSE THAT YOU TELL THEM WHAT THEY NEED WELL BEFORE THEY REALISE IT THEMSELVES" - STEVE JOBS
Purpose: The purpose of this lesson is to get super specific about who your ideal customer or client is.
As a result when you create your marketing content, you'll be 'talking' to them (opposed to everyone online) & they'll want to know more about how buying or investing in your products or services will solve their problems!
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