Email Marketing 101 for E-Commerce Business Owners





Listen On: Apple Podcasts | Spotify


Content marketing, paid ads, S.E.O are all amazing strategies to help you, as e-commerce business owner attract potential and paying customers.


But what about email marketing? Is it a strategy for the dark ages or a powerful strategy hold it's own in the 21st century and beyond. In today's episode I'm joined by Tracey Smith from Identify Marketing where we talk all things email marketing, sequences and why this form of marketing strategy will deliver you more bang for your buck and a high return on your investment.


HERE'S WHAT WE COVER:

+ Why email marketing is a CRUCIAL growth strategy to incorporate into your business

+ How to increase your 'open rates' with automations and segments

+ Active Campaign, Mail Chimp, Mailer Lite... How to choose the best email provider for you and your business needs

+ How to navigate your way through IoS changes and up coming email encryption challenges

+ Plus, so much more!





LINKS AND RESOURCES:


Want to get in touch or follow Tracey, our guest speaker, from this episode? Here's how: 1. Schedule a time to chat or discover how you can work with Tracey and the Identify Marketing team, NZ: https://www.identifymarketing.co.nz/ AU: https://identifymarketing.com.au/ 2. 'Like' and 'Follow' the Identify Marketing Facebook Page, https://www.facebook.com/Identifymarketing 3. Join the FREE Identify Marketing Facebook Group (MAP IT Marketing), https://www.facebook.com/groups/MAPITwithRachelKlaver





OTHER FREE RESOURCES:


1. Download My Free Step by Step Facebook Selling System Framework to Increase Your Store Traffic, Sales and Money in the Bank: https://www.fbrevolution.co/downloadnow



2. Watch My Free Training; 'Steal My 5 Step Facebook Selling System and Scale Your E-Commerce Business to 5k Revenue Months: https://www.fbrevolution.co/masterclass


Join my brand new, 12 month Facebook Selling System Mastermind and take advantage of our special pre-launch bonuses


3. PM Lou on Facebook - let's chat! https://www.facebook.com/SocialRenegad3



Did You Enjoy This Episode? If you enjoyed this episode and the Strategise to Monetise Podcast in general, I have a favour to ask! Please take a couple of minutes to subscribe, share your rating and write a review! You can do that on Apple Podcasts right now by >> clicking here << If you are an android user, you can follow the podcast on Spotify by >> clicking here <<. Taking the time to subscribe will ensure you never miss an episode plus it helps the podcast reach more people and help them too! Thank you so much, see you on the next episode!



Keep Listening!




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